Vans, was founded in 1966 by brothers Paul and James Van Doren along with partner Gordon Lee in Anaheim, California. The brand gained popularity through its durable canvas footwear, notably the #44 deck shoe, now known as the Authentic, characterized by its durable canvas upper and rubber waffle-patterned outsole designed for improved grip. Throughout the 1970s and 1980s, Vans expanded its reputation through endorsements with influential skateboarders such as Tony Alva and Steve Caballero, solidifying its position within skateboarding culture. The company has continually fostered its appeal through collaborations with prominent brands and designers including Supreme, Dime, and Comme des Garçons, reinforcing its relevance beyond skateboarding and into broader fashion spheres.
