Reebok was established in 1958 in Bolton, England, by brothers Joe and Jeff Foster, initially building upon their family's legacy in athletic footwear. The brand gained global recognition during the 1980s with the introduction of innovative products such as the Freestyle, the first athletic shoe specifically designed for women, and the groundbreaking Pump technology, which allowed customizable shoe fit. Reebok elevated its profile through endorsement deals with prominent athletes, including basketball players Shaquille O'Neal and Allen Iverson, as well as tennis champion Venus Williams. The company has further broadened its appeal through strategic collaborations with influential brands and designers, notably VETEMENTS, Cardi B, and Maison Margiela, merging athletic functionality with fashion-forward aesthetics.
